KJBRAND
Introduction
Kj Brand is a renowned company which is well-known for its modern, high quality fashion. As a specialist in premium, plus-size fashion, Kj Brand knows what it’s doing when it comes to fit and striking designs. The brand’s collections range from coats to tops, as well as a large selection of trousers to cater for their customers' wishes and requirements, whatever they may be.
Designer
Kj Brand’s collections are modern, on-trend, fresh, dynamic, sporty and suitable for any age. It goes without saying that they focus on the needs of curvy women.
Background story
Kj Brand has been successfully trading for over 50 years and still maintains its continuous quality and creativity. On January 1st 2005, Adam Haas and his son-in-law Richard Brand founded Brand & Haase OHG in Elsenfeld. The company has grown continuously since then. In 1975 the management role was handed over to Richard Brand's son, Karl-Josef Brand. Two years later, they entered a partnership with the Gessner family which have been sales representatives of the product in Germany and Switzerland ever since.
The company started focusing more on the plus-size industry towards the end of the Eighties. In 2007, the company changed its name to Kj Brand. The label stands for modern collections with a perfect fit. Kj Brand specialises in young plus-size fashion and offers impressive dynamic, on-trend designs. Their lines are mainly sold in Europe, particularly in Germany, Austria, Switzerland, the Netherlands and Russia. Kj Brand is a customer-oriented company which places the focus on curvy women and always designs with them in mind, making sure it never stagnates and develops continuously.
Details
The Elsenfeld-based company which was founded in 1955 currently employs around 60 people. It designs two collections a year, based on its customers' wishes. Kj Brand produces around 320,000 items and exports 30% of this amount. The company prides itself on treating its partners and customers fairly and respectfully. The development of each product from the first sketch to the finishing touches happens exclusively in Germany on modern computer facilities and the pattern production still takes places in Elsenfeld. Thanks to the personal dedication and constant commitment of all of the brand’s staff members, they have managed to go from strength to strength each year and be a success in the plus size market.
The label has an annual turnover of €10 million and has become established over the course of more than 50 years.
Collection
Kj Brand puts a strong focus on trousers with average and shorter lengths, offering its customers a wide range of styles and cuts.
"We feel particularly committed to our customers and their specific needs for their figures."
This quote is representative and the guideline for the collections which are made in sizes 10 to 30. The combination of a modern touch, quality and a perfect fit is crucial and leaves customers room for inspiration and the healthy feeling of being understood - whatever their age.